In this article, we will cover:

How to add an Instagram Business Account

To add an Instagram Business account, this needs to be linked to a Facebook Business page, click here on how to do this.
  1. Navigate to the Team Settings
  2. Click on Social Accounts
  3. You will see a line to click "Add"
  4. This will open a pop-up box.  Select the Instagram option from here
  5. Click Connect
  6. This will open a pop-up box for Facebook logins/authorization:
    • If you need all the pages to appear, click Continue
    • If you need to be able to pick which pages appear inside of TINT, click on Edit Access. Make sure that you are selecting the page in each permission section. Note: Manage Business permission may control multiple pages so if you do not select this to start with, the permissions may end up giving an error Advanced Permissions Error or you will be able to connect but will not see any of the pages when you are adding a feed.  Once you are finished selecting your pages, click on the X in the top right-hand corner, you may need to scroll back up to the top.  Click Continue to complete the adding of the permissions.
  7. Once authorized, your account will appear in the Social Account Section.  This will show the personal name of the Facebook account that has admin access to the pages.

How to add an Instagram Social Account - Instagram - 23rd February 2024.gif


How to add an Instagram Social Feed

  1. Navigate to the TINT Editor and the CONTENT panel found on the left-hand side of the page. The Content panel is where you add connections to your TINT. Simply click the Instagram icon to start
  2. This will open a pop-up box.  You will have the following options:
    • Brand Content - This social feed type allows you to access your authorized Instagram Account's posts
    • Stories - This social feed type allows you to access your authorized Instagram Account's stories
    • Tagged - This social feed type allows you to access Instagram Posts in which your business has been photo tagged
    • Mentions - This social feed type allows you to access Instagram Posts in which your business has been mentioned
    • Hashtags - This social feed type allows you to find public Instagram photos and videos tagged with a chosen #hashtag
    • Comment Mentions - This social feed type allows you to access Instagram Posts where your business was mentioned in comments
    • Social Listening - This social feed type allows you to access public Instagram Posts for an Instagram business or creator account.  This means that it's unable to listen to, for example, a personal Instagram account, only Instagram accounts that are classified as Business or Creator
  3. Pick one of the feeds above, click "Next"
  4. Then select the Instagram Account. Select the Username
  5. Then follow instructions as each one varies slightly depending on the content.
  6. To enable Moderation on the connection, keep "I would like to manually approve posts before they appear publicly on my TINT" selected but if you would like auto-moderation, untick this option
  7. Click the "+ Add Social Feed" button to add the connection
  8. The feed label will appear in the list under the Content Panel and within a few moments, posts will appear in the main portion of the page.  You can add multiple connections to your TINT by repeating the process. Once you have all of the connections in place you can move on to PersonalizationModeration, and getting your TINT set up just to your liking

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How to edit the label on an Instagram feed

By default, the label for the feed itself will be the name of the board you have chosen to pull but you can change this to whatever you would like.  

  1. Go to the feed you would like to edit
  2. Click on the Settings cog
  3. Click on Edit Name
  4. Rename the feed to what you would like it to be 
  5. Click on the tick to confirm or the x to cancel
  6. Your feed should be renamed

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How to delete an Instagram feed

  1. Go to the feed you would like to edit
  2. Click on the Settings cog
  3. Click on Remove Feed
  4. A pop-up notification will appear with Are you sure? All content on this social feed will be deleted and cannot be recovered. Re-adding the exact feed will not recover these posts.  You will be presented with two buttons - No, Keep Feed or Yes, Delete Feed
  5. The feed should disappear if you press Yes, Delete Feed

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How to pause or unpause an Instagram feed 

You can pause or unpause your Instagram feed if you don't want to ingest content or want to restart ingesting content.

To Pause the feed:

  1. Go to the feed you would like to pause 
  2. Click on the pause icon to pause the feed
  3. A popup box will say Are you sure? All content on this social feed will be paused and no new content will be ingested until its is un-paused
  4. Click on Yes, Pause Feed
  5. This will Pause the feed

Copy of How to PauseUnpause on Instagram - Instagram  - Updated 23 Feb 2024.gif

How to switch on or switch off auto-moderation on an Instagram Feed

If you would like to change the method of moderation (auto or manual) that you originally set up on the feed, it is possible to change this on the feed itself

  1. Go to the feed you would like to change
  2. Click on the lock icon to change the moderation of the feed.  The lock will be open or closed depending on whether the feed is on auto or manual moderation
  3. If auto-moderation is being switched on: A popup box will say Are you sure? By unlocking this feed, the content will now be unmoderated, and will be marked as visible as to the public automatically and Click on Yes, Unlock Feed

How to switch off & on auto moderation Instagram - Instagram - 24th January.gif

Reasons why Instagram posts may not show up in the TINT Editor

  • If the account has expired, once re-authorized, hashtag feeds will only pull 24 hours worth of content
  • When a feed is set up, it maxes out at 250 posts in the first pull and for some feeds, the content can be random plus the last 24 hours
  • When an IG hashtag feed has been set up, it will only pull the last 24 hours plus any content Instagram is willing to send us
  • If the post had an advertisement on it or has been boosted - due to Instagram API rules, this content will not be able to be picked up
  • If Instagram deems it a copyright issue - media_url.  The copyright issue can be different things but we found that it is mainly down to content/reels which have copyrighted songs in them. Click here for more details
  • If the content post total is more than 250 posts for this pull of content from IG - content is pulled every 20 minutes so this is rare unless you are running a campaign with a big live audience
  • Social media platform issues, including webhooks not being delivered
  • The account that created the content was private at the time when it was posted and then was put as public after.  We do not get any notification from IG on this
  • The social feed was paused 
  • Hashtag feeds only pull in posts with the hashtag on them and NOT comments or stories with this hashtag
  • Stories Feeds excluded live video and reshares and is limited to the last 24 hours even though it's a branded feed due to the stories expiring after 24 hours

Other important information about an Instagram Connection and their Feeds

  • Only one person can own a connection/feed but multiple people can have access to the TINT board that the feeds are connected to.
  • Instagram and Facebook are connected.  If anything happens to the token on Facebook’s side, it can affect Instagram’s social feed connection.
  • Personally identifiable information will not be included in responses. This means Author handles/usernames and timestamps, will not be available for hashtagged posts and no author or thumbnail information can be tracked or displayed.
  • Instagram will only allow us up to 24 hours of content when you refresh a non-branded feed.  This is based on Instagram’s algorithm and it’s not something we can change on our side.
  • Videos can be refreshed if rights are required
  • If a video has been pulled via a Comment mentions feed and the comments have been disabled, we are unable to refresh the video link which can cause it to time out
  • The link between a feed and TINT, a token, can expire for several reasons for example: changing a password, changing the email address, and the natural expiration of the token based on the Social Networks rules.  Click here for more information on how to resolve/re-authorize a feed.
  • We will send the person who owns the account an email saying that their token has expired.  It will look something like this:



  • Each separate Business Account can search the Instagram API for up to 30 hashtags. Instagram limits the searches to 30 over any 7 day period.

What does this mean?

Let's say you already use 30 searches and remove a #hashtag connection, it will take up to 7 days before you can add a new #hashtag with that Account. To avoid this problem, connect several Instagram Business Accounts to your Facebook Pages and/or Business Manager, you may also add multiple Facebook Accounts through the TINT Accounts Dashboard.

What if you manage hashtags on multiple products?

The 30 hashtag searches are per Business Account, not per application using that Account. In practice, connecting a hashtag on a service like Hootsuite will count against the 30 even on TINT. When connecting a new hashtag you can see the number of searches used so that you know when to add a new Business Account.


If you need any help with adding Instagram Hashtags, or your Instagram Business account, please reach out to us at


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