In this article, we will cover:
- What is Insights
- Overview of Content Insights
- Overview of Performance Insights
- Overview of eCommerce Insights
- How to set up Insights
What is Insights?
With Insights and TINT's advanced analytics, you can measure, discover, and report on the impact of UGC and social content.
Let's explore the dashboard:
There are three different sections: Content, Performance, and eCommerce.
- filter by TINT board or All TINT boards. The default is All TINT boards.
- filter by date range. You have a selection of
- Last 7 Days
- Last Month
- Last 3 Months
- Last 6 Months
- Last Year
- Download the full Insight report
On the Performance Insight tab, you can also filter by Personalization. Click on More Filters to see this.
Overview of Content Insights
Total Posts Ingested
This graph shows you your total ingested posts for the selected date range. In the example, the content ingestion is 72% down in the last 7 days which means it's down based on the previous week. So what changed? Has a campaign ended, is there just less engagement around the selected hashtags, less promotion around particular products/hashtags?... This gives you real-time information so you can make real-time decisions to your strategies.
Posts Ingested Per Day
This graph gives you the daily breakdown by volume of ingested content by your selected date range. This example is based on three months of data. This highlights that Friday outperforms any other day of the week and would be the best day for this client to engage with their audience and post their content.
Post Ingested Time of Day
This graph gives you the hourly breakdown of your selected date range in. This gives us a real-time view of the average engagement through essentially a heat map based on your customers' engagement. This example above which is linked to the example in Posts Ingested per Day, gives even more of a breakdown of what time content could be posted to make the maximum impact on your audience. Between 1-7pm on Friday is where the engagement lies and the crucial time period is between 4-5pm.
Top Social Feeds
With top social feeds, you can drill down and analyze which feeds are performing the best as a whole or per TINT board in the selected date range. Deleted means that the feed has been deleted from the TINT board so we can give the post amount but can't give you any information on what the feed was. In the example above, the top feed has a lot more posts than the 2nd performing feed. Does this mean that this hashtag is too generic or has this hashtag been a focus and promoted much more than the other hashtag? The breakdown gives you the information to analyze and make informed decisions for this campaign or future ones.
Top Account and Top Sources
With top accounts and top sources, you can see which accounts and sources are pulling the most content but also on which social platform your audience is posting and engaging the most on. Do you focus more on social platforms that your audience tends to use, or invest more time and energy in social platforms when your audience is lower? That decision is down to you but this information can be used as a guide for any current or future campaigns.
Top Clicked Posts
With top-clicked posts, you can see what your highest performing content is. You could analyze the post itself and see which hashtags and the language that was used to replicate this for future posts of your own or you could rights request these pieces of content to use in other mediums or campaigns, you could use visual search in the editor to find similar content that your audience would love, ... You can use this information in many different ways.
Moderation Activity, Daily Moderation and Top Moderators
In the Moderation sections, you can see who your top moderator is, the amount of content that has been moderated in or out or completely rejected and deleted and what days this is being done. You can compare this to Posts Ingested per Day and see if you are moderating content in on the best days to get the latest content out on your website or displays as it gets posted by your audience online.
In Content ROI, you can see how many posts were collected, how many you have approved to be displayed, how many requests for rights you have applied for and how many were rights approved. The estimated value of the content is the value you place on each media item so the value can be changed to whatever you deem it to be and the total value is worked out on the right granted media as you can utilize this media in whatever way you want or need.
*Total Approved post and Rights Granted posts are based on posts not individual pieces of content so a carousel is counted as one post.
Top Rights Requesters and Right Management
In Top Rights Requesters, you can see who has done the most right requests. In Rights Management, you can see the breakdown of what's been requested vs what has been granted. This gives you a percentage of Approval Rate.
Overview of Performance Insights
Impressions: the amount of unique active visitors during the selected date range.
Engagement Rate: the percentage and the number of visitors who have clicked on the embed or posts on your website. Engagements include the following embed or post click types:
- Click 'Load More' on a embed gallery
- Click Next/Previous buttons on Carousel
- Open the Post PopUp
- Click CTA Button or Product on a Post
Post CTR: the percentage and amount of visitors who have clicked any of the posts out of total Impression.
CTA CTR: the percentage and amount of visitors who have interacted (both CTA and Product Clicks) with the embed out of total Impression.
In this example, over the selected date range, it had 111 unique active visitors, 22% of the visitors engaged with the content which equated to 24 clicks and the clicks were evenly divided over posts and CTAs with 11% or 12 clicks each.
Daily Embed Views
This graph shows you your total daily embed views for the selected date range. This gives you the number of visitors who viewed the embed. In this example, you can see that the views are down by 11% from the previous week. The highest views were on Thursday, 3rd November.
Daily Embed Clicks
This graph shows you your total daily embed click for the selected date range. This gives you the number of visitors who interacted and clicked on with the embed. In this example, you can see that the clicks are up 200% on the previous week. The highest click rate was on Wednesday, 2nd November.
Top Used Omnichannel Types
This table shows out of the number of visitors what the top used omnichannels are.
In the example, the top type was a N/A one which points to personalizations that were made before we moved to having an omnichannel type.
Top Used Themes
This table shows out of the number of visitors what the top used themes are.
In the example, the top type is Horizontal Slider, followed by Archived Horizontal. This is dependent on what your main themes are but if you are equally spread over the themes, this means that users prefer the Horizontal Slider over other themes and going forward you can keep that in mind.
Engagement by Type
This graph gives you a breakdown by the type of posts in the selected date range.
Type of media:
- Text only
In this example, Image is the highest at 67% and the second is the Carousel with 17%. This is highly dependent on how much of your content is image or video based. If it's equal to 50% as per this example, it means that visitors are engaging more with your images than your videos.
Engagement per Device
This graph gives you a breakdown per device in the selected date range.
In this example, mobile is 92% of your visitors which gives you the insight that most of your visitors are mobile-based and you need to cater and style your content to that demographic.
This is an image of the world map. This will highlight the location in dark blue on visitor has interacted from. You can move over it and it will pop up with how many visitors there as been in your selected date range. In this example, the United Kingdom gets a lot more visitors than the USA. This can be that this is a UK-based product and isn't sold around the world or could be down to the UGC being more specific or having a bigger impact on a UK audience.
Overview of eCommerce Insights
This graph represents how end users engage an embed, from the initial page load, to the number of people who engage with a post, to how many people add the tagged product to their cart all the way through to the purchase.
In this example, over the selected date range, 3877 people loaded the page, then from this point, 2782 people (71%) clicked and engaged with a post, then 1676 people (60%) put this in their cart or basket and then 656 people (39%) went through with the purchase.
Conversation Details breaks down the Conversation Funnel even further. We track how TINT assists in orders, and how many orders can be attributed to TINT. We also show the currency amount for the assisted sales. The uplift percentage represents the increase in sales attributed to the assistance provided. both in order value and order size.
In this example, over the selected date range, there were 656 Assisted Orders with a total value of $32,767.00. The Uplift is 19.29%, which means that the TINT embed helped to increase the number of sales by 19.29% compared to if the TINT embed had not been implemented. The Average Order Value Lift is 21.29% and the Average Order Value is $49.95. The Average Order Size Value Uplift is 23.76% and the Average Order Size is 5.43.
Product Conversion Rate
This graph shows the percentage of visitors who buy a product after an impression or engagement with a product.
In this example, based on the selected date range, on Oct 6, 2021, the Product Conversion was 5.1% which was up on the 2 previous days but slightly down compared to the two days before.
Assisted Order Share
This graph shows the percentage of assisted order which is attributed to the TINT embed.
In the example, the Assisted Order Share on October 4, 2021, was at 75.4% which is the highest of the selected date range.
Total Product (via TINT)
This graph shows the total products sold via TINT Gallery. The number of products that were sold by someone starting off by engaging with the TINT embed, and ultimately converting into a purchase.
In this example, over the selected date range, on Wednesday Oct 3, 2021, the total number of products sold was 282 products via the TINT Gallery.
Total Revenue (via TINT)
This graph shows the revenue of Total Product (via TINT) section, based on the number of products sold.
In this example, over the selected date range, on Friday October 5, 2021, the value of converted sales that day was $27,918.
Top Converting Posts
Top Converting Posts shows you which are your best-performing posts in your TINT gallery.
In the example, you can see that the top performing post has 277 impressions, 15 clicks and 9 conversions out of those clicks. The second top performing post had 25 impressions, 7 clicks and 3 conversions from those clicks.
How to setup Insights
Content and Performance Insights do not require any kind of setup. It will automatically pull this information from the TINT embeds that are on your website and puts it into the section Content and/or Performance that you see under the Insights section.
However, eCommerce Insights does require some setup on your side. Click here to learn how to do this.
If you have any questions regarding Insights, don't hesitate to contact Technical Support at email@example.com.